Today I attended a great training call at Janet Legere’s
regular Saturday training site. Kathy Stover, of Internet
Citadel was a guest speaker filling us in about using
Social Networks to brand you and build your business.
I’m always excited when I can hear new information
and learn new ideas. I love sharing the information.
It’s part of networking with the online business community.
Kathy spoke on the critical points of building your brand online.
A PERSONAL PICTURE
1. it’s important that you add your Personal picture of yourself
when setting up your profile on a social media network.
You are personalizing your interactions with your network
and you are branding yourself; expanding your reach.
PERSONAL ACCOUNT & BUSINESS ACCOUNT
2. Kathy recommends 2 setups. One is a personal account
as well as a 2nd one for your business. Is it necessary? No.
It’s simply a good idea; It’s another way to brand you or your business.
FACEBOOK, LINKED IN & TWITTER
3. There are three major networks Kathy recommends. They are Facebook,
LinkedIn and Twitter. The Twitter trends are significant for business and
posting quality information is very important. This is your opportunity
to let people get to know like and trust you.
GROUP PAGES V. FAN PAGES ON FACEBOOK
4. Kathy spoke about the differences between Facebook Groups and
Facebook Fan pages. By setting up a Group you can invite all your
friends to join your group where you have the ability to send a ‘bulk’
mail to those members. This is an effective way to reach your right
target market with important information.
LINKED IN
5. Here Kathy stresses how to set up and use niche groups; then she
recommends we use a question and answer technique to connect with
LinkedIn people. Making individual connection leads will increase your
business.
VIDEO MARKETING
6. Janet and Kathy both stress the critical nature of video marketing
to growing a successful online business. You “can” of course, grow
without video. But it seems that video speeds up your growth; gets
you ranked sooner and attracts the right people to your niche when
you add Video to your website. Kathy reminds us to keep the videos
to 2 minutes or less. And, to also include keywords when using YouTube
or EasyVideoProducer.
SOCIAL NETWORKS DEFINED
The purpose of the Social Networks is:
a) a place to Socialize; to meet new people
b) to build new relationships)
c) to make connections
d) to share your thoughts and ideas, and
e) to attract “like-minded” people who naturally
want to do business with you
Understand that the Social Networks are a big resource of
people; some of them will be interested in what you do.
Here is where you make friends, get to know people; ask questions
and offer solutions.
Social Media Networks will boost your business AND your personal life!
Thanks again to Kathy Stover and Janet Legere for sharing this info
about using Social Media Networks.
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